Audible
The spoken word has the power to engage our imaginations like no other medium can. As the leading producer and provider of audio content, Audible wanted to position itself as the entertainment brand that invites listeners to discover new worlds through their imagination.
We launched their new platform “More to Imagine” with an imaginative spot and a design system that brings all of Audible’s content together.
Agency
72andSunny
Role
Designer
The Portal
In this system, sound stretches on into infinity, forming the portals that transport our listeners to new worlds, perspectives, and dimensions.
Taking inspiration from Audible’s logo, we created the ‘portal’, a graphic device that became the central element of Audible’s updated identity.
Design Case Study
Brand Toolkit
We created a full brand toolkit for Audible to use across the globe to launch the new platform.
