Wilson Sporting Goods
Wilson is a top equipment supplier but wasn’t getting enough credit as a brand. As Wilson expanded its offering into sportswear, our ambition was to transform the brand from an exceptional equipment supplier to a lust-worthy badge. Wilson needed a new space to own and a design world to own it.
We created a fresh brand system and playbook that honors Wilson’s 100-year heritage while giving them the tools to keep innovating for the next 100.
Agency
72andSunny
Role
Designer
The Wilson brand and our athletes believe how you play is just as important as what you achieve. Sport isn’t just about brute force; it’s about grace, finesse, and style. As our team began to develop Wilson’s new look and feel, we kept these pillars at the heart of the new brand identity.
